How to harness the IoT of retail technology

Digitally connected brick-and-mortar retailers have gathered an enormous amount of data regarding their consumers’ preferences via Internet of Things (IoT) hardware such as mobile devices, cameras, smart lightbulbs and beacons, but this data often remains underutilized without driving questions.

The key to achieving a truly connected overall marketing strategy lies in integrating the information acquired by a retailer’s omnichannel strategy with their mobile strategy, as well as their retail supply chain (i.e., inventory, in-store customer engagement strategies, and real-time mall activity).

But how can these multiple layers of complex data be properly integrated, and how are retailers currently faring at this task?

Last modified onMonday, 06 June 2016 02:58